FAIRBRIDGE – Elegant easy-drinking

Fairbridge, Haxjor Marketing’s easy drinking, anytime wine brand.

What was needed:
Much-needed update of the look and repositioning of a less successful white wine cultivar.

What we implemented:
A simple label for the South African market, boasting an elegant, classic pencil narrative, juxtaposed by a fresh high-build printing technique, adorning minimal typography.

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